Pink and Blue Money is a broad description of how men and women generally tend to handle their financial affairs based on several factors: cultural patterns, differences in financial risk due to life expectancy, view of risk, financial experience and the value they identify with money. Women and men share similar financial objectives, but often have differences in their underlying perspectives about money which affect their financial decisions.

Comparing the Pink and Blue Money approaches empowers you to identify which characteristics of each approach resonate with you and consider how you may be able to benefit from adopting elements of each in handling your finances. Understand the benefits (and drawbacks) of each of the approaches. You may have a financial “blind spot” that this exercise helps you identify. You may also identify opportunities to use approaches from the “other color” that you haven’t considered. DIG IN to learn how to handle money in your marriage better!